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Standard Register Acquires WorkflowOne

On August 1, 2013, Standard Register announced that it has acquired WorkflowOne. The two 100+-year-old Dayton-based companies have highly complementary business and market positions and the strategic combination creates a bigger, stronger and more sustainable enterprise with sufficient resources to invest in growth.  
Standard Register serves many of the largest healthcare and business brands with a portfolio of technology-enabled multi-channel solutions supported by a nationwide printing, kitting and distribution network. WorkflowOne provides print management, distribution and marketing services to a large middle-market customer base.
Combined Company Profile:

  • A workforce of 4,000 with experience, expertise and intellectual capital in workflow, communications and analytics
  • A larger, more diversified customer base with entry points for the entire portfolio
  • Annual revenue of $1 billion
  • Creates a $300 million healthcare patient-centric communications business 
  • The seventh largest printing company in North America
  • A financial services communication business that serves many of the Fortune 500 companies and top 25 bank holding companies and financial services providers in the U.S.
  • One of the top 10 label manufacturers in North America
  • A top 15 promotional products business
  • A network of software development, digital printing and distribution across the U.S. and in Canada and Mexico
  • A national wholesale printing and promotional distribution network
Benefits of the Acquisition Include
  • Greater financial stability, flexibility and access to capital for investment in growth, debt service and pension funding
  • Doubles the size and enhances the portfolios of nearly all Standard Register solutions, providing incremental growth opportunities
  • New capabilities in print management, outsourcing, retail and promotions markets
  • Cross-selling opportunities and the ability to bring a combined portfolio to all customers
  • Access to WorkflowOne’s large customer base
  • Improved cost structure through synergies in manufacturing and distribution, sales and marketing, engineering, IT and corporate management
  • Enhanced strategic position in multi-channel communication and document management

Recent Updates


Taking a Page Out of Our Own Playbook

With the merger of WorkflowOne into Standard Register, the company faces a major challenge in rebranding more than 1,200 different items used and displayed across the United States. How do you get your arms around such a task?  Standard Register is using a detailed Brand Conversion process first developed for use with our customers.

The process includes identifying “brand champions” in each functional area who can identify the items that need to be rebranded. The Brand Conversion tool kit includes communication tools to inform employees about their role, Microsoft Excel®-based survey templates for collecting and analyzing branded items, and a project workbook for capturing custom project elements. There are Gantt charts for planning and tips for change management, too.

Here are some of the items we are currently analyzing for a brand conversion in early 2014:

  • Advertising and marketing tools
  • Banners and posters
  • Calendars
  • Cartons and packaging
  • Correspondence templates
  • Customer service phone numbers
  • Facility and vehicle signage
  • Logos, symbols, trademarks and service marks
  • Mission and vision statements
  • Newsletters
  • Promotional products
  • Sales collateral
  • Trade show equipment
  • URLs
  • Videos
  • Websites
  • Social Media Outlets

There’s nothing like practicing what you preach to refine tools and hone your expertise. If you are an organization that is undergoing a brand change or refresh, let us share the best practices we’ve learned from serving other customers…and ourselves. Give us a call today.


“Many of the products we brought to bear over the last 20 years are not relevant anymore. But what is relevant, is the foundation of what we do. That’s why our customers want us to be different; we help them achieve success through new avenues – advancing their reputation.”

Joe Morgan | CEO | Standard Register

Balance, Transformation and Leverage

Standard Register’s leadership is based on a few simple beliefs. BALANCE. Balance between breakthrough technology and proven processes. Balance between extensive employee knowledge and the specialized expertise of partners. Balance between big bold moves and small bets. TRANSFORMATION. Transforming from our first 100 years into the next century. Transforming from product providers to problem solvers. Transforming from paper centric to media independent. LEVERAGE. Leverage modern solutions with endless innovation. Leverage recognized performance with loyal customers and new business. Leverage industry intelligence with market expertise. Together these principles are the foundation for Standard Register’s success.

Safe Harbor Statement

This document contains forward-looking statements covered by the Private Securities Litigation Reform Act of 1995.  Because such statements deal with future events, they are subject to various risks and uncertainties and actual results  could differ materially from the Company’s current expectations.

Factors that could cause the Company’s results to differ materially from those expressed in forward-looking statements include, without limitation, our ability to successfully integrate the acquired assets or achieve the expected synergies of the acquisition, access to capital for expanding in our solutions, the pace at which digital technologies and electronic health records (EHR) adoption erode the demand for certain products and services, the success of our plans to deal with the threats and opportunities brought by digital technology, results of cost containment strategies and restructuring programs, our ability to attract and retain key personnel, variation in demand and acceptance of the Company’s products and services, frequency, magnitude and timing of paper and other raw material price changes, the timing of the completion and integration of acquisitions, general business and economic conditions beyond the Company’s control, and the consequences of competitive factors in the marketplace, including the ability to attract and retain customers. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information, since these statements may no longer be accurate or timely. For more information, see the Company’s most recent Form 10-K and other filings with the Securities and Exchange Commission.

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Investor and Media Contact

Standard Register


Carol Merry

  |  614-383-1624