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Direct Marketing

Cross-Channel Orchestration

Unleash the power of a single source that brings together the marketing, technology, and direct marketing services to orchestrate integrated, cross-channel marketing campaigns. 

Connect with our Taylor Communications experts to explore the opportunities. 

Snappy is Happy

Picture Perfect Results

The little iconic fish Snappy from Snapfish by HP, is happy with the results of an integrated, cross-channel direct marketing campaign designed to reactivate lapsed or at-risk customers. Retention program included risk scores based on purchase date, frequency and order value, online survey and elevated customer service.

Results:
  • Over 75% of customers are happy
  • 650%+ ROI for the email 
  • 2.5%+ of customers “won-back"

Masters of Execution

Creating Harmonic Impact

Consumers are inundated with messages. And the marketing landscape continues to grow each day. To acquire and build relationships requires a new depth of insight and the right blend of customer-centric strategies to deliver personalized, cross-channel experiences - that make an impact. Coming up with the big idea is one thing, but managing the proliferation of data and orchestrating the delivery of communications across the online and offline channels and with measurable results, is another. We bring the resources to manage it all.

Direct Marketing Services

Integrated Experience, Data-Driven Results

Build meaningful customer relationships by telling a continuous brand story. And increase marketing ROI and integrate online and offline channels with targeted, personalized interactions using response mechanisms like pURLs, QR codes or augmented reality. From strategic consulting to operational execution in the marketing technology landscape, we do it all. Full end-to-end direct marketing solutions with proven approaches and strategies to engage in targeted, personalized interactions and deliver results.

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Shop Capabilities

Direct Mail

Direct Mail

Share the brand story in a powerful way with dynamic, personalized messaging. Use offers or merge mobile with print to easily track and measure campaign results. From launching a simple postcard to a dimensional campaign, we consult from the beginning to end to:
  • Deliver targeted, dynamic and personalized messages
  • Bring the brand story to life
  • Easily track and measure results
  • Get higher ROI and close the CRM loop  
Email

Email

Customers are connected to email 24/7, and they expect real-time, relevant communications. We offer marketing services to create, launch, track, test and measure email campaigns that:
  • Engage customers with highly personalized interactions
  • Increase customer loyalty and profitability
  • Improve campaign effectiveness
  • Maximize Marketing ROI
  • Build opt-in list for CAN-SPAM compliance
Contact Sales to See How to Expand Email Lists and Profits
Data and analytics

Data and Analytics

Gathering data and insight is essential to have more intelligent conversations with customers and measure campaign effectiveness. We offer services to gather analytics and insight and analyze what all the data means so the next campaign will be that much more successful, including:
  • Email analytics
  • Landing page analytics
  • QR codes
  • Campaign analytics
Connect with Sales to Start Tracking ROI
campaigns

Cross-Channel Campaigns

Acquire, engage or retain customers with personalized emails that compliment cross-channel campaigns. Sales can access SMARTworks®, a seamless integration with ExactTarget® to provide an intuitive interface that creates and launches email campaigns. We also offer marketing services including:
  • Campaign strategy and management
  • Content creative and optimization
  • Cross-channel production and distribution
  • Engagement and insights
  • Predictive targeting and analytics
Contact an Expert to Test a Campaign
SMARTworks Content Distribution Platform

SMARTworks Content Distribution Platform

With over 1 million users and 10,000 orders a day, SMARTworks® is a platform for managing content that directly connects with back-end operations for production and cross-channel distribution online and offline. Features include:
  • Flexible and configurable platform
  • CRM integration and reporting features
  • Dynamic/variable template options
  • Approval process and workflow
Power-up Productivity with SMARTworks Content Distribution Platform
marketing services

Marketing Services

Relieve the day-to-day management of marketing tactics online, offline and on product to focus on the bigger picture - brand strategy and messaging. From ideation to a seamless execution, we offer proven approaches and strategies to support full end-to-end marketing needs, including:
  • Strategic consulting
  • Project and database management
  • Supply chain management
  • Analytics and insights
  • Kitting and fulfillment
Schedule an Appointment

Browse Related Items

CRM Integration

CRM Integration

Increase message relevancy to grow the right customer and prospects with a single view into customer interactions. 
Digital Publishing

Digital Publishing

Mobilize print with rich interactive multimedia experiences that enhance the brand messages and extend reach to connect and share information with the hyper-connected customers.
Kitting

Kitting

From basic on-shelf items to on-demand kits, we assemble components from warehoused inventory, materials customers provide and/or variable items printed on-demand.
Data Privacy and Security

Data Privacy and Security

PCI compliance and SSAE 16 certification validates security and business continuity.
Augmented Reality

Augmented Reality

Transform printed materials into a multidimensional digital experience. Link images with realtime video, sound and graphics using mobile technology to inform or entertain. 
Promotional Marketing

Promotional Marketing

Engage your audience with branded merchandise that delivers results.
Customer Communications Solution

Customer Communications

Create and deliver communications in a consistent, dynamic and relevant way to elevate the customer experience.
print management -- vivid color, fast pace

Print Management

Streamline print workflow with technology, procurement and a dedicated team, while delighting customers with vivid marketing. Increase efficiencies and improve effectiveness.

PROUDLY SERVING MANY MARKETS

Retail Markets

Retail

Even in the fast, ever-changing pace of retail, brands confidently market fresh ideas with a single source for all communications – including store visuals, campaigns, promotional items, distribution and kitting.
Financial Market

Financial

Manage critical communications in a highly regulated industry. Some of the top financial institutions in the country customize messages and shorten processes while significantly improve operations leveraging our technology.
Services Market

Services

With robust purchasing power, compliance expertise, Just-In-Time delivery and nationwide network, we help improve logistics for customers in hospitality, travel, gaming, nonprofits and more.