Winter 2007
Vol.2, No.4

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QUARTERLY SURVEY

What Would You Like to Read About in an Upcoming Issue of Insights?

Postage Optimization
Conversion Management
Increasing Marketing Effectiveness through Tailored Customer Communications
Reducing Fraud, Managing Risks
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DID YOU KNOW?

Having a consistent document layout is a subtle element that promotes your company's brand on a daily basis. Furthermore, when customers receive consistent types of documents from your organization, they're easier to understand and more likely to lead the customer to action.

Next issue: Get a closer look at how technical design expertise and deep industry knowledge can help round out the document life cycle.

BEST PRACTICES

Customer Communication: One Retail Bank's Approach to Driving Down Postage Expenses

 

finNoticeDo you have a clear picture of the processes, procedures and costs associated with distributing customer account communications?  Much to the surprise of many retail banks, opportunities abound for postage savings.

 

Read how this leading financial services provider discovered first-hand the dramatic savings opportunity by transitioning to a new format for their insufficient funds notices. 


FEATURES

Offset vs. Digital Printing - Can they Coexist?

 

Ink on paper (offset) vs. toner (digital).  In some circles this spawns debate, but many business people just want a quality printed piece at a good price.  How do you know when to use which and when you might want to integrate both printing methods?  Each printing method has its own advantages and disadvantages.  Read on to learn more.

 

 

Investing in a Training and Education Partner Pays

Bottom-Line Dividends

 

TrainingThe profitability of a financial institution depends not only on the institution's marketing skills and risk management capabilities, but also the efficiency of operations.  Meeting the training requirements and career development needs throughout the organization plays a pivotal role in operational efficiencies, directly affecting your bottom line.

 

Read here for a closer look at how a training and education partner can provide a sustainable competitive edge


FROM THE CTO

Perspectives on Transforming Your Organization

 

IT transformation is not always welcomed with open arms throughout a financial services organization.  How do you engage the support of those whose daily activities are directly impacted by new technology?  What steps can you take to assure a successful implementation?

 

Join us for a discussion with the Chief Technology Officer of one of Information Week's top ten technology innovators for some helpful insights. 

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