With some 85,000 sales
reps calling on 200,000 physicians, the battle
for brand awareness and loyalty can be ruthless.
Savvy companies are taking an aggressive stance
in launching both consumer and physician communications,
and arming their sales teams with support tools
to build physician relationships and drive sales.
And it’s here that Standard Register is a
valued ally.
Standard Register gives you the ability to create
and deliver targeted, personalized communications.
Leveraging our data processing, digital printing
and Internet capabilities, you can deliver the
right message to the right individual via the
right medium and truly maximize the impact of
your communications on your audience –whether
they are physicians, consumers or sales representatives.
Marketing StoreFront Standard
Register offers a convenient, Web-based “Marketing
StoreFront” where users enterprise-wide
can easily view and order all of your marketing
materials from their desktops. Powered by SMARTworks® technology,
it allows you to maintain control over all aspects
of your marketing and communications. It lets
you catalog both static and variable materials
for print on demand as well as inventoried items,
including:
- Brochures
- Pre-printed Rx pads
- Physician information kits
- Patient information packets
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- Promotional items
- Commercially-printed items
- Business cards & stationery
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While providing increased
visibility for branded materials, this powerful
marketing platform also helps you assure that users
have access to the most current product. What’s
more, it gives your sales representatives the flexibility
to configure and order personalized collateral.
Request more information about creating a Marketing
StoreFront.
QuickPrint is a robust print fulfillment tool for producing your quick-turn print jobs professionally and cost-effectively. Powered by SMARTworks® technology, it gives people across your enterprise the ability to order what they need, when they need it, through the convenience of the Web. QuickPrint is ideally suited for printing your ad hoc jobs – presentations, proposals, training manuals, hand-outs and more. No matter that you require every page of a manual to be a different color or finish. QuickPrint is the most flexible tool available. Linked to our network of print centers, we’ll see your jobs are printed, finished and delivered within 48 hours. What’s more, it provides you with the administrative tools to monitor print usage and spending. Contact us today for more information.
Rebate
Checks/Secure Documents A leader in
document security, Standard Register is the
definitive choice for supporting your rebate
check program. We’ll audit your documents
and process. Then leveraging our expertise
in specialized inks, secure papers, unique
construction, and proprietary security features,
we will develop a multi-faceted solution to
help protect checks and other vital documents
from copying, altering and other types of fraud.
We also can provide you with an intelligent
printing solution, LinkUp® , to create
secure disbursements with just one command… in
one laser printer pass… from one supply
of stock. LinkUp can be used as a stand-alone
system or attach it to your network. It’s
a total solution that includes both technical
support and supplies. For further information
about secure
printing solutions, click now.
Warehouse & Distribution
Services With
a nationwide network of Web-enabled distribution
centers, we can provide secure inventory services
and next-day delivery for documents, labels,
collateral and other printed materials. Learn
more about how you could leverage our warehouse
and distribution capabilities now.
One-to-One Marketing
Solutions Personalized
communications, have a powerful impact on customers,
increasing response rates by 34%, order size
by 25% and repeat business by 48%, according
to industry analyst InfoTrends.
And Standard Register sets the standard for
centralized content management and local personalization,
providing you with several desktop tools to
create one-to-one communications.
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DesignOnDemand® DesignOnDemand
is the perfect prescription for dispersed
pharmaceutical sales organizations, contract
sales forces and co-marketed product sales
forces. It enables sales reps to create
and order one-to-one, personalized communications
through a Web-based interface and state-of-the-art
digital color-printing capabilities. Selecting
from a menu of design templates, they can
combine static and variable text as well
as photographs and graphic images to quickly
produce professional brochures, mailers
and other marketing pieces, tailored to
an individual recipient. What’s more,
this simple-to-use solution enables users
to harness the power of your database to
integrate CRM intelligence directly into
their collateral and further target their
messages, a technique that has proven to
drive up response rates exponentially.
Click here to learn more about DesignOnDemand. |
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Dynamic
Communications Dynamic Communications
is a Web-based solution for managing marketing
campaigns that can help you dramatically
improve communications while reducing cycle
time and costs. Driven by rules and the
content you place in a digital repository,
Dynamic Communications allows your staff
to create and assemble booklets, letters
and kits, fully personalized for each recipient.
It gives you the capability to create and
distribute those materials in up to14 languages,
electronically via the Internet, in print
or both. The rules-based matrix assures
each recipient receives only the information
relevant to him or her in the right language
and the preferred medium. Click here to
learn more about Dynamic
Communications. |
Outsourcing Services Standard
Register can manage your communication processes,
freeing your staff to focus on core business
issues. Using our expertise in data processing,
production and delivery, we can provide customized
solutions for:
- Clinical trials
- Sample tracking
- Alternative sampling programs
- Product launches
- Rebate check program
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- Wellness programs
- Preprinted Rx pads
- Customized marketing collateral
- One-to-one marketing programs
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These are end-to end
solutions that include planning and implementation,
data management, production, assembly and distribution
as well as tracking and measurement. Moreover, we provide the level of quality,
timeliness and security pharmaceutical companies
require.
Print Supply Chain Services Standard Register offers you an effective solution for sourcing and managing high-end commercial printing. Leveraging the expertise of our PrintConcierge®, leading technologies and our GlobalPrint Network®, you can simplify print sourcing, reduce spending, improve turnaround and manage vendor performance. Learn more about these services or contact us now.
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