Patient and Marketing Communication Solutions

With Healthcare now highly competitive and cost management essential, it’s important to have a reliable resource for producing cost-effective communications.  Standard Register offers cost-effective design and printing services, plus easy-to-use technology to help you create and deliver targeted, personalized communications to attract patients and new professionals, communicate with physicians as well as to educate patients and the community at large.

We have a nationwide network of print centers that provide digital printing, kitting and mailing services, and a certified supplier network to help you attain the best possible price on high quality offset and specialty printing for:

  • Grand opening & event kits
  • Posters, banners & signs
  • Marketing brochures
  • Direct mail campaigns
  • Patient educational pamphlets
  • Procedural guidelines & dietary instructions
  • Physician directories
  • Volunteer handbooks
  • Recruiting kits
  • Employee orientation kits
  • Business cards and stationery

SMARTworks® for Centralized Ordering & Control
Standard Register’s Web-based SMARTworks software gives users throughout your health system easy access to all of your marketing materials.  It provides a centralized catalog for all your marketing materials, patient advisories, even business stationery, allowing users to print them on demand or draw them from inventory items. Consider the benefits:

  • Easy access to literature from one central location
  • Most up-to-date versions at everyone’s fingertips
  • Flexibility to configure and personalize collateral
  • Quick, easy ordering process
  • User accountability
  • Visibility & control of print spending
  • Greater control protects brand integrity, reinforces image

In short, SMARTworks provides convenience for users throughout your health system while providing more effective control of both costs and the integrity of your brand which you’ve worked so hard to build. All are important considerations in these competitive times.

PowerPrint™ for Greater Control of Ad Hoc Printing
Standard Register’s PowerPrint application is a cost-effective ordering tool for producing quick-turn print jobs professionally. Powered by SMARTworks® technology, it  is ideally suited for printing presentations, reports, training manuals and handouts.  No matter that you require every page of a manual to be a different color or finish. PowerPrint is the most flexible tool available. Linked to our network of print centers, we’ll see your jobs are printed, finished and delivered within 48 hours. What’s more, it provides you with the administrative tools to monitor print usage and spending.

DesignOnDemand® for Personalized Communications
Personalized communications have a powerful impact on potential patients, recruits and charitable donors, increasing response rates by 34% and repeat business by 48%, according to industry analyst, InfoTrends.  And Standard Register is ready to support you with our DesignOnDemand® solution.

DesignOnDemand will enable people throughout your delivery network create and order personalized communications via a secure, password-protected Web site.  Selecting from a menu of design templates, they can combine static and variable text as well as photos and graphic images to produce professional brochures, mailers and other communications, tailored to an individual recipient. What’s more, this simple-to-use solution enables users to harness the power of your database to integrate CRM intelligence directly into their collateral to further target their messages, a technique that has proven to drive up response rates exponentially.

Profiler and Prospector to Target your Communications
Current economic conditions are forcing some healthcare organizations to cut budgets by employing the same tactics, just less often.  However, a more effective response to shrinking budgets is to segment your local market and target your communications based on a defined set of attributes. This strategic approach improves the timing, relevance and reach of your message which will improve campaign results. 

That’s the value of SMARTworks® Profiler and Prospector. Whether you want to market to the patient community, physicians or physicians offices, these Web-based tools will help you maximize your results. They allow you to quickly create highly targeted mailing lists, customizing them by specific demographics and geographic attributes. They truly streamline the process, enabling you to launch your targeted campaigns in a matter of days – instead of weeks.