Solutions for Marketing
Your company’s brand is seen thousands of times daily, through marketing and ad campaigns, sales presentations and proposals, employee and customer training classes, customer letters, invoices, and statements, signage, and much more. All of these touch points directly impact your company’s reputation.
By combining our industry-leading technology, specialty services and supply chain expertise, we empower you with tools to control brand standards while utilizing comprehensive cross-media channels to execute all your marketing communications needs.
Marketing Supply Chain Services
We have over three hundred best in class providers of commercial print, digital color, wide format signage and point of sale materials, corporate identity items, promotional items and advertising specialties. Matched with our kitting, fulfillment and distribution locations, we can provide seamless execution of virtually any marketing initiative. You’ll enjoy economies of scale, improve the quality of your materials, provide better service to your channel, and create brand consistency. What’s more, we’ll provide you with clear measurement, tracking and reporting, to ensure you’re getting the results you expect.
How You’ll Benefit
- Create transparency related to marketing operations and delivery of collateral, point of sale, promotional, educational, and merchandising materials
- Ensure color and content consistency across media
- Reduce obsolescence and improve cost management
- Shorten delivery cycles of new communications
- Better manage materials subject to regulatory compliance
Local Marketing Solutions
Managing and executing your brand across your enterprise can be challenging and expensive, as local market sales representatives, franchise owners, agents, dealers, and resellers all represent brands in their own ways – often manipulating messages, creating their own content, or mistakenly using outdated or incorrect materials—as they create relevant tools to connect with their local markets.
Standard Register combines our SMARTworks Local Marketing solution, professional services and nationwide supply chain to create that balance. Corporate marketers can standardize and manage their branded materials across the channel, while local marketers gain access to fresh content, innovative campaign tools and the ability to localize content simply and effectively. Through our centralized, intuitive portal, we provide an easy way to set up, update and manage your marketing programs.
How You’ll Benefit
- Create consistency of brand messages throughout all channels (sales offices, retail stores, franchises, dealers/agents)
- Enable customization (localization) of content with appropriate controls
- Eliminate creative costs associated with creating multiple versions for local marketing materials
- Shorten the deployment cycle for new products and services
- More easily manage co-op and market development funds
Digital Direct Marketing
Today’s marketers need to get the most from every possible customer touch point, including mobile phones, e-mail, web marketing, social networking, direct mail, and traditional mass media. At Standard Register, we understand your need to integrate these mediums to attract, retain and grow your customer base through powerful, cost-effective tools that create and deliver targeted, personalized communications. Our Digital Direct Marketing solutions aid you in creating leads and growing revenue through three basic delivery channels—e-mail, the Web, and the mobile phone—to test against other traditional media.
Not only do you ensure you’re reaching your customers in their preferred delivery method, but as every online consumer has an e-mail address, a browser cookie, and/or a mobile phone number, results can be easily measured, providing a clear picture of your return on investment.
How You’ll Benefit
- Create and test cross media campaigns
- Measure response rates and build market intelligence
- Rapidly deploy new products and services
Standard Register provides a one-stop-shop, complete with full digital printing capabilities, for increasing the effectiveness and efficiency of your marketing materials, including:
- Direct Marketing: multi-channel marketing, direct mail, postcards, loyalty programs and more.
- Merchandising and Point of Purchase: floor stands, banners, posters and more.
- Marketing Collateral: brochures, signage, presentations and more.
- Stationery: business cards, envelopes, letterhead, note/memo pads and mailing labels.
- Promotional Items: writing instruments, bags, stress balls, apparel and more.
Case in Point...
A customer retention program can be a powerful tool in the arsenal of customer relationship management. While many companies struggle to differentiate themselves from one another, one leading national insurance carrier took action to build lasting customer relationships, to measure the effectiveness of its “contact” tactics, and to improve customer retention rates with more frequent and relevant marketing materials. Turning to Standard Register to keep the company’s products and services top of mind with customers and subscribers, a multi-touch marketing campaign was developed. During the course of the year, customers experienced at least six different communication “touches” – everything from direct mail and e-mail, to telemarketing and personalized URLs for response. The result: the right message and tone delivered repetitively to the right audience in a very personalized way, leading to lasting customer relationships. Case Study